CONCEPTS AND DATA APPLICATION
NIELSEN AUDIO RATINGS 101
The foundation course designed to teach you the basics for radio buying and selling and the Nielsen radio diary service.
The purpose of this course is to help familiarize you with a truly major advance in media outlet ratings data collection - the Portable People Meter.
PPM SNAPSHOTS: BASICS
This interactive guided tutorial covers Portable People Meter methodology, hardware and panel management.
The purpose of this course is to learn more about creating radio schedules that are effective, efficient, and more likely to succeed.
The purpose of this course is to learn about Qualitative data - what it is and how to use it.
ONLINE ADVERTISING 101
Online advertising is becoming an increasingly important part of the media mix. This tutorial will familiarize you with the buying and selling process of internet advertising.